RedDoor Creative Marketing has worked with Pembroke Realty Group for several years.  We have produced multiple website hero videos, architectural photographs and 3D matterport tours for all of their communities. 

Recently, Pembroke launched Era at PARK 216, a 55+ luxury apartment community in Suffolk, Virginia.  While shooting photos of the new community, RedDoor was approached by Pembroke regarding a TV commercial project.  

The TV station running the campaign had developed creative for the ad and Pembroke wanted RedDoor's opinion.  While the commercial delivered on expectations, it was essentially a slideshow, and the voice over did not fully align with the brand and target audience.  RedDoor proposed developing new creative and hiring brand appropriate voice talent. RedDoor understood the budget constraints and worked with Pembroke to deliver updated creative that far exceeded expectations but remained affordable.  

For no additional cost, RedDoor was also able to remove the VO audio and music from the TV commercial and create a version Era could use on their website, creating additional value.  

The result was a unique, compelling TV commercial showcasing Suffolk's newest 55+ community.  

We are proud that our clients value not only our products, but also our opinions and the knowledge gained from over 25 years of marketing experience. 

Do you have a project that could benefit from RedDoor Creative's expertise?  Contact us today for a free consultation.